Fukui Byora Ltd.: corporate image design


Role: Animator, Graphic Designer   /   Employer: Fukui Byora Ltd. Japan

Paid Co-op: Fall ~ Apr 2015 /  Project Type: 3D animation, Graphic Design

Program used: Autodesk 3dsMax, Adobe Photoshop


I had the opportunity in the fall of 2014 to take part in the international Co-op program in Japan . I was hired by Fukui Byora Ltd.,as their corporate identity designer. Fukui Byora is a cold heading specialist located in Fukui, Japan. Fukui Byora create heading parts such as fasteners for automotive, electronics and medical products across the world. My tasks included creating content for their newly launched website and promotional videos for advertisements and exhibitions. Overall, this internship helped me to develop as a designer and a person, experiencing working and living in a foreign land with different customs and culture.


Front Page Banner

With the new website launch, Fukui Byora wanted to promote their electronics and medical line-up. This resulted in modelling and texturing an endoscope, prosthetic leg, computer hard drive and a DSLR. The two medical products (endoscope and a prosthetic leg) were created from the ground-up while the electronic products (DSLR and HDD) were re-textured. When the models were finished, I laid them out in various positions and exported it to Adobe Photoshop for post-production. 


Final Banners

After many iterations and concepts, these three were chosen by my supervisor and the department chief. The end result is a clean layout with an emphasis on the product the Fukui Byora product inhabits rather than the Fukui Byora product themselves. 


The honorable mentions

Below are some of the designs and drafts I presented to be reviews by my supervisor. Some are more flashier than the others and in the end, did not meet the requirement of what the higher-ups wanted from the front page banners. 

Here are some of the variations of my design that led to the final product. While quality over quantity is important, I aimed to produce as many variations as possible as a way to overcome the language barrier and help narrow the design choice down for my supervisors.


Design Process

At first I expected a real endoscope which to derive my model from, but that was not the case. This led me to searching the internet to find perspective shots and schematics of various endoscopes to use as reference. Using these types of photos, I eyeballed the rough sizes for each knob and button to the main body to get the scale right. Working from the smallest part then moving to the large part made the process easier. 

Lucky for me, the department did receive a sample model of the prosthetic leg we wanted to model, so I had more reference shots to model the prosthetic leg. Using these reference photos, I was able to create a more close 3D model of the leg. 




After many iterations, mostly for the wire tubes, the final model was completed in its ideal idle position. The model was then textured to be used in compositions.